MAC has announced that Nicki Minaj and Ricky Martin will be the new faces for the Viva Glam 2012 campaign. Lady Gaga has also been the face for the Viva Glam 2010 campaign.
Nicki Minaj will represent the MAC AIDS Viva Glam Initiative campaign. All proceeds from the makeup line go to help in the fight against HIV/AIDS.Nicki will be designing her own shade of lipstick for the campaign. The lipstick will go on sale in the coming months. Not to be confused with her Limited Edition Pink Friday Lipstick.